In February 2023, Nivcharot organized a 4-part workshop in partnership with Isracard to train activists to become social media influencers.
In weekly sessions, the 8 participants learned about algorithms, how to create videos, manage a Twitter account, and effectively use Facebook, TikTok, and Instagram. This course provides women the tools to make their voices heard on influential platforms, while allowing them to “choose the volume” of their engagement. The first meeting focused on how to find your own unique story and voice and identify target audiences. The course started under the guidance of Tzipi Lavi, a graduate of the fifth cohort of our leadership program and former project manager. , Lecturers in the course included Chedva Kleinhandler, CEO and Founder of Rooms & Words and Bar Umansky, who spoke about visual language and the difference between storytelling and market
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